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"In [our country], no one will pay [X] much for a digital news subscription."
If I had X euros for every time I've heard this argument... Newsrooms entering the audience revenue space are often trying to compete on price which is totally understandable. With limited disposable incomes, saturated markets with heavy competition, and Netflix offering nigh infinite content for ~7 euros, it's hard to see another path forward. But nine times out of ten, publishers should resist this urge.
Some elements of digital audience revenue programs can be esoteric (what to paywall, where to place barriers, etc.), but pricing feels like it should be calculable. After all, it's just numbers, right?
The reality is much more complicated. You can calculate based on audience size and revenue expectations, or on content production costs. Both are valid approaches. But exactly because European digital news markets are competitive, it makes sense to see what others are charging.
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That's what our 2025 European Digital News Pricing Report is for.
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We collected data from 101 publications across 19 countries (12 CEE, 7 “Western” European) to show you how publishers actually price their offerings.
We tracked:
Subscription tiers and prices
Trials
Annual and other discounts
Payment channels
We also included Netflix/Spotify pricing and economic indicators like median wages and GDP PPP to create a formula to help you make pricing decisions even if your country isn't in the sample.
We initially planned to release this report to paying subscribers only (just like our 2025 Newsletter playbook and our audience research guide) given how much time and energy it took to compile. But thanks to Newspack’s sponsorship, it’s now freely available to everyone.
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Thinking about launching or improving your audience revenue program?
Newspack is an all-in-one publishing and monetization platform built specifically for digital newsrooms. It’s designed to streamline publishing, simplify tech operations, and support sustainable audience and revenue growth, right out of the box.
It’s developed and run by Automattic, the company behind WordPress, the infrastructure powering most of the open internet. Newspack was created to be a cost-effective tool for independent publishers and more than 300 for-profit and non-profit newsrooms across the globe have signed or launched on the platform.
Newspack comes with all the features necessary for quick and easy publishing, newsletter management, growing advertising and audience revenues. It helps outlets manage subscriptions, memberships, donations, content gating, first party data collection, and measure success with robust, easy-to-use analytics solutions.
We are proud to have partnered with Newspack to bring you this pricing report.
Check out Newspack here and book a free demo.
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